:root{--ink:#1a1a1a;--muted:#6e6e6e;--paper:#f7f7f5;--soft:#ededed;--line:#d6d6d2;--red:#e3123f}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.45 Archivo,Arial,sans-serif}a{color:inherit;text-decoration:none}.site-header,main,.site-header+main+footer{max-width:1320px;margin:auto}.site-header{padding:24px 5vw;border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between}.brand{display:flex;align-items:center;gap:11px;font-size:11px;font-weight:700;line-height:1.05;letter-spacing:.1em;text-transform:uppercase}.brand-mark{background:var(--ink);color:#fff;width:32px;height:32px;display:grid;place-items:center;font-family:'Archivo Black';font-size:17px}nav{display:flex;gap:32px;font-size:12px;font-weight:600}.button{background:var(--red);border:1px solid var(--red);color:#fff;display:inline-flex;justify-content:space-between;gap:24px;padding:15px 18px;font-size:12px;font-weight:700}.button:hover{background:var(--ink);border-color:var(--ink)}.small{padding:11px 14px}.rule{padding:86px 5vw;border-bottom:1px solid var(--line)}.label,.eyebrow,.fine{font-size:10px;text-transform:uppercase;letter-spacing:.13em;font-weight:700;color:var(--muted)}.hero{padding-top:56px;padding-bottom:28px}.hero-grid,.calc-grid{display:grid;grid-template-columns:1.6fr .7fr;gap:8vw;align-items:end;padding:76px 0 62px}.hero h1,h2,h3,.manifesto-copy,blockquote{font-family:'Archivo Black';text-transform:uppercase;letter-spacing:-.055em;line-height:.91;margin:0}.hero h1{font-size:clamp(4rem,9.7vw,9rem)}em{font-style:normal;text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:7px}.intro{font-size:24px;line-height:1.18;max-width:350px;margin:0 0 28px;font-weight:500}.muted{color:var(--muted);font-size:13px;max-width:320px}.text-link{display:inline-block;margin-top:21px;padding-bottom:8px;border-bottom:1px solid var(--ink);font-weight:700;font-size:12px}.hero-foot{display:grid;grid-template-columns:auto 1fr auto;gap:18px;align-items:center;font-size:10px;text-transform:uppercase;letter-spacing:.1em;font-weight:700}.hero-foot i{height:1px;background:var(--line)}.manifesto{display:grid;grid-template-columns:1fr 2.3fr 1fr;gap:30px}.manifesto-copy{font-size:clamp(2rem,4.5vw,4.5rem)}.note{font-size:12px;color:var(--muted);align-self:end;margin:0}.split{display:grid;grid-template-columns:1fr 1fr;gap:8vw;padding:30px 0 55px}.split h2,.calc-grid h2{font-size:clamp(3rem,6vw,6.5rem)}.split .muted{align-self:end}.table-wrap{overflow-x:auto}table{border-collapse:collapse;width:100%;font-size:13px;min-width:650px}caption{text-align:left;color:var(--muted);font-size:11px;padding-bottom:14px}th,td{text-align:left;border-top:1px solid var(--line);padding:20px 18px;font-weight:400}thead th{font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);border:0;padding-top:0}tbody th{font-weight:700;width:27%}.dark{background:var(--ink);color:#fff}.calculator{background:#e9e9e5}.calc-grid{padding:34px 0 0}.calc-grid .muted{margin-top:32px}.calc-card{background:var(--ink);color:#fff;padding:27px 30px;max-width:510px;justify-self:end;width:100%}.calc-top{display:flex;justify-content:space-between;text-transform:uppercase;font-size:9px;letter-spacing:.13em;color:#bdbdbd;border-bottom:1px solid #494949;padding-bottom:18px;margin-bottom:28px}.calc-card label{display:flex;justify-content:space-between;font-size:12px;font-weight:600;margin:20px 0 7px}input[type=range]{appearance:none;width:100%;height:3px;background:#707070;outline:0}input[type=range]::-webkit-slider-thumb{appearance:none;width:17px;height:17px;border-radius:50%;background:#fff}.result{border-top:1px solid #494949;margin-top:30px;padding:21px 0 24px;display:flex;justify-content:space-between;align-items:end}.result span{font-size:11px;color:#bdbdbd}.result strong{font-family:'Archivo Black';font-size:clamp(2rem,4vw,3.7rem);line-height:.9}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:36px}.cards article{min-height:390px;padding:25px;display:flex;flex-direction:column;background:var(--soft)}.cards .ink{background:var(--ink);color:#fff}.cards b{font-size:11px;margin-bottom:70px}.cards h3{font-size:clamp(1.8rem,3vw,3.2rem)}.cards p{font-size:13px;max-width:290px;color:var(--muted);margin:23px 0 16px}.proof-grid{display:grid;grid-template-columns:1fr 3fr 1fr;gap:30px;padding-top:35px}.quote{font:90px/0.5 Georgia;color:var(--muted)}blockquote{font-size:clamp(2.2rem,4.8vw,5rem)}.proof-grid>p{align-self:end}.cta{padding-top:100px;padding-bottom:110px}.cta h2{font-size:clamp(4rem,11vw,11rem);margin:35px 0 28px}.cta>p{max-width:360px}.large{margin-top:18px;padding:18px 20px;min-width:250px}footer{padding:25px 5vw;display:flex;justify-content:space-between;gap:20px;font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}footer b{color:var(--ink)}
.testimonials{background:#e9e9e5;overflow:hidden}.testimonial-intro{display:flex;justify-content:space-between;align-items:end;gap:32px;padding:35px 0 45px}.testimonial-intro h2{font-size:clamp(3.2rem,6.5vw,7rem)}.testimonial-intro .muted{margin-top:28px}.review-note{font-size:12px;color:var(--muted);max-width:210px}.client-marquee{margin:0 -5vw 34px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;white-space:nowrap;padding:13px 0;font-size:10px;font-weight:700;letter-spacing:.12em}.client-marquee i{color:var(--red);font-style:normal;padding:0 22px}.review-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.review-grid article{background:var(--soft);padding:14px;display:flex;flex-direction:column}.review-grid article.ink{background:var(--ink);color:#fff}.review-video{aspect-ratio:1;overflow:hidden;background:#111}.review-video video{display:block;width:100%;height:100%;object-fit:cover}.review-logo{width:85px;height:42px;object-fit:contain;object-position:left center;margin:17px 0 10px}.review-grid article.ink .review-logo{filter:grayscale(1) brightness(0) invert(1)}.review-grid p{font-size:13px;line-height:1.3;margin:0 0 22px}.review-grid b{font-size:10px;text-transform:uppercase;letter-spacing:.06em;margin-top:auto}.fine{color:var(--ink);margin-top:65px}@media(max-width:760px){.site-header{padding:18px 5vw}.site-header nav{display:none}.rule{padding:58px 5vw}.hero-grid,.calc-grid,.split{grid-template-columns:1fr;gap:40px}.hero-grid{padding:60px 0 48px}.hero h1{font-size:clamp(3.8rem,18vw,7rem)}.hero-foot{grid-template-columns:1fr;gap:8px}.hero-foot i{width:100%}.manifesto,.proof-grid{grid-template-columns:1fr;gap:24px}.calc-card{justify-self:stretch;padding:23px 20px}.cards{grid-template-columns:1fr}.cards article{min-height:340px}.testimonial-intro{display:block}.review-note{margin-top:28px}.review-grid{grid-template-columns:repeat(2,1fr)}footer{flex-direction:column;gap:10px}}@media(max-width:430px){.review-grid{grid-template-columns:1fr}}
.qualitative-row{display:flex;justify-content:space-between;gap:18px;padding:18px 0;border-bottom:1px solid #494949;font-size:12px}.qualitative-row span{color:#bdbdbd}.qualitative-row strong{font-weight:600}.qualitative-row+.button{margin-top:26px}
.menu-toggle{display:none;background:none;border:0;font:600 11px Archivo,Arial,sans-serif;text-transform:uppercase;letter-spacing:.1em;cursor:pointer}.calc-question p{font-size:15px;line-height:1.3;margin:0 0 24px}.calc-question label{display:block!important;position:relative;padding:13px 12px;margin:8px 0!important;border:1px solid #494949;cursor:pointer}.calc-question label:has(input:checked){border-color:var(--red);background:#2b2b2b}.calc-question input{accent-color:var(--red);margin-right:9px}.calc-question.needs-answer{outline:1px solid var(--red);outline-offset:7px}.calc-result{border-top:1px solid #494949;margin-top:25px;padding-top:20px}.calc-result strong,.calc-result span{display:block}.calc-result strong{font-family:'Archivo Black';font-size:clamp(1.5rem,3vw,2.5rem);line-height:.95;text-transform:uppercase}.calc-result span{color:#bdbdbd;font-size:12px;line-height:1.4;margin-top:12px}.engagement{background:#e9e9e5}.engagement-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.engagement-grid article{background:var(--soft);padding:25px;min-height:190px}.engagement-grid b{font-size:11px}.engagement-grid h3{font-size:clamp(1.8rem,3vw,3rem);margin-top:32px}.engagement-grid p{font-size:13px;color:var(--muted);max-width:280px}.faq{margin-top:45px;border-top:1px solid var(--line)}.faq details{border-bottom:1px solid var(--line);padding:19px 0}.faq summary{font-weight:700;font-size:14px;cursor:pointer}.faq p{font-size:13px;color:var(--muted);max-width:600px;margin:15px 0 0}.lead-form label span{color:var(--muted);font-weight:400;text-transform:none;letter-spacing:0}@media(max-width:760px){.menu-toggle{display:block;margin-left:auto;margin-right:18px}.site-header nav{position:absolute;z-index:5;top:69px;left:0;right:0;background:var(--paper);border-bottom:1px solid var(--line);padding:18px 5vw;display:none;flex-direction:column;gap:18px}.site-header nav.open{display:flex}.hero h1{font-size:clamp(3rem,15vw,6rem);overflow-wrap:anywhere;word-break:normal}.hero h1 br{display:none}.engagement-grid{grid-template-columns:1fr}.engagement-grid article{min-height:0}.case-study-voice{overflow-wrap:anywhere}}
body{font-size:17px}.muted{font-size:15px;line-height:1.5;max-width:390px}.label,.eyebrow,.fine{font-size:11px}.hero h1{font-size:clamp(3.5rem,8vw,7rem)}.split h2,.calc-grid h2{font-size:clamp(2.8rem,5vw,5.2rem)}.intro{font-size:22px}.cards p,.review-grid p,.case-study-row p{font-size:15px;line-height:1.45}.case-study-intro h2{font-size:clamp(2.8rem,5vw,5.2rem)!important}.case-study-voice{font-size:clamp(1.7rem,3vw,3.2rem)!important;line-height:1!important;letter-spacing:-.045em}.case-study-side b{font-size:clamp(2.2rem,4vw,4rem)!important}.case-study-side p{font-size:15px}.case-study-side small{font-size:12px}.case-study-note{font-size:14px}.testimonial-intro h2{font-size:clamp(2.8rem,5vw,5.2rem)!important}.cta h2{font-size:clamp(3.5rem,8vw,8rem)}@media(max-width:760px){.hero h1{font-size:clamp(3rem,14vw,5.5rem)}.case-study-voice{font-size:clamp(1.55rem,7vw,2.4rem)!important}.case-study-side b{font-size:clamp(2rem,12vw,3.5rem)!important}}
em{color:var(--red)}.hero h1{font-size:clamp(3rem,5.8vw,5.8rem)}.manifesto-copy{font-size:clamp(1.8rem,3.1vw,3.3rem)}.split h2,.calc-grid h2{font-size:clamp(2.5rem,3.8vw,4.5rem)}.case-study-intro h2,.testimonial-intro h2{font-size:clamp(2.5rem,3.8vw,4.5rem)!important}.case-study-voice{font-size:clamp(1.5rem,2.15vw,2.35rem)!important;line-height:1.02!important}.case-study-side b{font-size:clamp(2rem,3.2vw,3.4rem)!important}.blockquote,blockquote{font-size:clamp(2rem,3.5vw,4rem)}.cta h2{font-size:clamp(3rem,6vw,6.5rem)}@media(max-width:760px){.hero h1{font-size:clamp(2.7rem,10vw,4.5rem)}.manifesto-copy{font-size:clamp(2rem,8vw,3rem)}.case-study-voice{font-size:clamp(1.45rem,5.5vw,2rem)!important}}
.manifesto-copy strong{color:var(--red)}
.case-study-feature{background:var(--red)!important;color:var(--ink)!important}.case-study-feature::after{color:var(--ink)!important;opacity:.12}.case-study-top span,.case-study-side span,.case-study-byline{color:rgba(26,26,26,.7)!important}.case-study-side{border-color:rgba(26,26,26,.35)!important}.case-study-side b{color:var(--ink)!important}.case-study-side p,.case-study-side small{color:var(--ink)!important}.case-study-rows{border-color:rgba(26,26,26,.3)}.case-study-row{border-color:rgba(26,26,26,.3)}.case-studies .case-study-row .label{color:rgba(26,26,26,.7)}
table thead th{padding-top:12px!important;padding-bottom:14px!important;line-height:1.3;vertical-align:middle}
table{border:1px solid var(--ink)}
.case-study-feature{background:var(--ink)!important;color:#fff!important}.case-study-feature::after{color:var(--red)!important;opacity:.2}.case-study-top span,.case-study-side span,.case-study-byline{color:#bdbdbd!important}.case-study-side{border-color:#494949!important}.case-study-side b{color:var(--red)!important}.case-study-side p{color:#fff!important}.case-study-side small{color:#bdbdbd!important}.case-study-rows{border-color:var(--line)}.case-study-row{border-color:var(--line)}.case-studies .case-study-row .label{color:var(--muted)}
/* Only invert logos whose artwork is designed for a dark card. */
.review-grid article.ink .review-logo{filter:none}.review-logo.logo-invert{filter:grayscale(1) brightness(0) invert(1)}

/* Bring social proof into the first half of the page. */
main{display:flex;flex-direction:column}
main > section:nth-child(1){order:1}
main > section:nth-child(7){order:2}
main > section:nth-child(2){order:3}
main > section:nth-child(3){order:4}
main > section:nth-child(4){order:5}
main > section:nth-child(5){order:6}
main > section:nth-child(6){order:7}
main > section:nth-child(8){order:8}
main > section:nth-child(9){order:9}
main > section:nth-child(10){order:10}
.marquee-track{display:flex;width:max-content;animation:marquee 30s linear infinite;will-change:transform}
.marquee-track span{display:block;flex:none;padding-right:44px}
.marquee-track i{color:#84ad5d}
.client-marquee:hover .marquee-track{animation-play-state:paused}
@keyframes marquee{to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.marquee-track{animation:none}}